Your next client
just asked AI.
Be the answer.
When someone asks ChatGPT who to hire, the answer should be you, in your voice, not a beige paragraph. I make Australian founder-led service businesses the name AI recommends: coaches, consultants, advisors, specialist firms.
Nine quick checks. About five minutes. Mildly confronting.
The shift
The shortlist is already written. Before anyone visits your website.
ChatGPT, Perplexity and Google's AI run the first round of judging. If your name isn't in the answer, you were never in the room, and you'll never know the pitch happened.
- ThenThey Googled, compared tabs, and made a shortlist. NowThey ask one question and trust the answer.
- ThenYour website did the convincing. NowThe AI answer does, before they ever arrive.
- ThenBest SEO won the ranking. NowMost citeable wins the recommendation.
The old playbook doesn't fix this. More SEO, a website redesign, or waiting it out all polish the visible problem; none of them put your name in the AI answer.
The whole point
Visibility is a practice, not a trick
What gets under my skin: brilliant founders flattened into a beige two-sentence summary that could describe anyone. Or skipped entirely while a competitor with a worse website but a better-structured answer takes the slot they should have had. AI will name someone the moment a potential client asks for a recommendation. The only question worth answering is whether that someone is you.
Many people can write content.
Sally thinks in systems.
The method
It's a quiet problem. AI doesn't know
who you are.
Leave it to chance and AI fills the gap with a beige guess, or a competitor's name. These five moves make the answer yours instead, run in order: find what AI says about you now, sharpen what you should be known for, structure the proof, get the rest of the internet to back it up, then measure and go again. Not a one-off fix. A practice that compounds.
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Pinpoint the questions
A potential client is already asking AI who to hire in your category, and it's handing them someone else's name. Find the exact questions they type, what the engines say back, and whose name shows up instead of yours. No vanity keywords, no guessing.
What this gives you
- The exact questions clients ask AI
- whether it names you or a competitor
- your starting Citeability Score
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Refine your position
You're brilliant at what you do. AI has no idea, so it writes a beige summary that could be anyone. Pin down what you should be known for, and the moment your name should enter the answer, before the machine decides for you.
What this gives you
- What you should be known for
- the words your clients actually use
- the facts AI needs to get right about you
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Organise the receipts
Your reputation is real, but it lives in your head and in rooms the engines can't get into. Turn that expertise into proof a machine can quote: specific claims, real numbers, named results. An unsupported claim is just internet furniture.
What this gives you
- Pages that back up what you claim
- answers AI can quote word for word
- clean code so machines can read your site
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Validate your authority
Your website is the only thing vouching for you, and on its own that proves nothing. Get the rest of the internet to back up what your site says, because AI trusts a chorus, not a very confident About page.
What this gives you
- Where your proof runs thin
- a plan to get others vouching for you
- one consistent story across the web
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Evolve and evaluate
The real risk isn't one bad result. It's getting quietly skipped again in six months and never knowing why. Run the questions again, see what moved, fix the next weak signal, because the engines keep changing and so does whoever's after your spot.
What this gives you
- A fresh score
- what actually moved
- your next three moves
Receipts
His website was beautiful. AI had never heard of him.
Andre Obradovic coaches men over 40 in Melbourne through sustainable weight loss. He had a professionally designed site built to convert, and a Melbourne landing page that Melbourne couldn't find: no technical SEO, no local signals, none of the markers AI engines read.
We ran the PROVE work across his pages. Now, when clients ask the engines for the best weight-loss coach in Melbourne for men over 40, Andre is in the answer. Search visibility grew nearly 5x in six months, 31k to 153k impressions, and his average Google position moved from page 2 to page 1. Page views up 51%. Email leads doubled month on month. (Search Console, H2 2025 vs H1 2026. GA4, May to June 2026.)
Before: not mentioned. About six weeks later: named first, across repeated runs.
Read the full case study →Askedmen's weight loss coach in Melbourne for someone over 40
And the audit I run on myself
7/ 24
7 to 12 in one week
That's my own citeability score. I'm fixing it in public.
I sell getting recommended by AI, so I ran my own framework on myself, and published the result. Every fix, every recheck, every "well, that didn't work" goes on the record. You get the method with the receipts attached, not a case study written by the marketing department.
Follow the rebuild: 7 to 12 so far →
Ways to work together
Start free. Go as deep as the problem.
One ladder, five steps. Each delivers a real result on its own and makes the next one obvious, without re-pitching or starting over. See the full breakdown.
The $197 Snapshot credits in full toward the Audit within 30 days. Starting small never costs you twice.
Who's behind the method
I used to run operations.
Now I run visibility.
I'm Sally. I spent years as the operator who made founder-led businesses actually work: the systems, the workflows, the unglamorous machinery behind the scenes. Then AI changed how clients choose, and I watched brilliant operators disappear from the answer. So I built the method that puts them back in it.
- Ops & systems background
- Brisbane, Australia
- Own score: 12/24, in public
Fair questions
What exactly is AI search visibility?
It is whether AI engines name you when a potential client asks them who to hire. When someone asks ChatGPT, Perplexity, or Google’s AI for the best person in your field, those engines give a short list of names. AI search visibility, or citeability, is the work of making sure yours is on it, described in your own words rather than a flattened summary.
Isn’t this just SEO with a new name?
They overlap, but it is a different job. SEO optimises for ranked links. Citeability optimises for being named inside the answer itself. Structured evidence, third-party corroboration, and entity clarity matter far more here than keyword volume. Good SEO helps; it just is not enough anymore.
Can you guarantee I’ll get recommended?
No, and be wary of anyone who does. AI answers vary run to run and engines change constantly, which is why results get checked across engines and dates. What I can show you is the method, the receipts from past work, and my own self-audit, which I publish as I fix it. What I do guarantee: the Snapshot will find at least 8 things you can fix, or you can ask for a full refund.
Who do you work with?
Founder-led service businesses where the founder is the expert clients are looking for: coaches, consultants, advisors, specialist firms, mostly Australian (I'm based in Brisbane). The kind of business where being the recommended name is worth real money, and being invisible quietly costs it.
Where should I start?
Run the free check to see whether AI recommends you right now. If you want the real picture, the $197 Citeability Snapshot shows you what the engines say, who gets named instead, and at least 8 fixes ranked in order. Everything deeper is a step up from there, never a restart.
Find out what AI says about you
before your next client does.
Nine quick checks on how AI sees your business. You get a score out of 24 on the spot, plus the next moves for exactly where you are. No call, no card, no waiting.
Finish it before the kettle boils.
Already know something's off? Start with the $197 Snapshot →