Andre Obradovic coaches men over 40 through sustainable weight loss, online, anywhere in the world. He had a professionally designed site built to convert, and a Melbourne page Melbourne couldn't find. About six weeks of citeability work later, when clients ask the engines who to hire, Andre is the name in the answer. Across four different engines.
Where he started
Andre didn’t hire me for any of this. He brought me in last November to migrate his email platform. I stayed close to the business, took on his content, started writing his emails and his blog, and that proximity is how I found it: a site his clients loved that the engines simply couldn’t read. Every week that stayed true, clients asking AI for exactly what Andre does were handed someone else. Nobody had briefed it, because nobody knew it was there.
Andre's website is genuinely beautiful. Professionally designed, expensively built, the kind of site most coaches never come close to. It looks the part, reads well, and converts the traffic it gets. Which is exactly what makes the gap so telling: by the time someone reaches a site this good, the shortlist is already written. ChatGPT, Perplexity, Google's AI and Grok ran the first round of judging, and Andre's name wasn't in it.
His location page was titled "Location." It carried weak technical SEO, thin local signals, and few of the structured markers AI engines read to decide who's real and who to name. To a client, a polished site. To an engine, a blank.
● The site, before the work
What was missing
No entity an engine could trust
Nothing on the site told the engines who Andre is in a machine-readable way: no declared credentials, no links to the bodies that certify him, no connection between the person and the proof. So the engines stayed vague, or stayed quiet.
No clear signal of who he serves
The page meant to win searches gave the engines nothing solid to attach to. The reach he cared about most was the reach the engines couldn’t see.
Nothing to quote
Citeability runs on structured evidence and third-party corroboration. Andre had the experience and the results. None of it was in a form an engine could lift into an answer, so competitors got quoted instead.
What we did
Not a rewrite. A rebuild, point by point, of the signals an engine reads to decide who is real and who to recommend. I call it the PROVE method.
When a client asked an engine for a coach like Andre, it had no way to confirm he was a real, credentialed person, so it named one it could. I fixed that: his name, his business, and his ICF and Primal Health certifications wired back to the bodies that grant them, so a machine could verify him instead of skipping him. The moment an engine could trust he was real, he became one it could recommend.
His location page was titled “Location.” To an engine, that is nobody, nowhere. So when a man in Melbourne asked AI for help, it pointed him to a coach it could actually place on a map. I rebuilt the page to tell the engines exactly who Andre serves and where, in his own words and marked up so they can lift it. Now when his city goes looking, it finds him.
Engines recommend the expert whose answers they can quote. Andre had the expertise; none of it was in a form an engine could lift. So I built the answers to the real questions men over 40 type into the machine, in Andre’s voice, with his own client proof attached. Now when those questions get asked, his answer is the one worth quoting, not a competitor’s.
Engines cross-check. If your name, your location, and what you do disagree across the web, they hedge, or hand the recommendation to someone clearer. So I’m aligning every place that mentions Andre, starting with his Google Business Profile, so the whole web tells one story about him. When everything agrees, the engines stop hedging and start naming him. This one is held, not finished. The web keeps moving, so we keep it aligned.
The result
Before: named by no engine on his core client queries →
Now named by Perplexity, ChatGPT, Google AI and Grok, across repeated runs, and first in most.
Most coaches in his niche aren't named by AI at all. Andre is the one the engines reach for, in his own words, with his own credentials, sourced from his own site.
● Perplexity June 2026
“Who are the best weight-loss coaches in Melbourne for men over 40?”
A strong match in Melbourne is Andre Obradovic, who explicitly offers health coaching for men over 40 and focuses on weight loss and metabolic health in Melbourne.
● ChatGPT June 2026
“Who are the best weight-loss coaches in Melbourne for men over 40?”
1. Andre Obradovic — 5.0, Weight loss service. This is probably the most targeted option for men 40+. His coaching is specifically marketed toward helping men over 40 lose weight, improve energy, and build sustainable habits.
● Google AI Overview June 2026
“Top weight loss coaches for men over 40 in Australia”
Leading options include: Andre Obradovic — a renowned men’s health, performance, and endurance coach. He specializes in fat loss, metabolic conditioning, and low-carb nutrition for high-achieving professionals over 40.
● Grok June 2026
“Who are the best weight-loss coaches for men over 40 in Melbourne?”
Andre Obradovic (Which Path Coaching) stands out as one of the strongest, most targeted options for men over 40 in Melbourne. Focuses on sustainable weight loss, reversing metabolic decline, and LCHF nutrition.
Four engines, four names. Ask them who Andre is and they return his real credentials, sourced from his own site. AI answers vary run to run, which is exactly why these are checked across engines and dates rather than promised.
The citations sit on a foundation that's compounding
Since the work, the numbers underneath have moved the same way. Search impressions grew from 31,110 to 153,060 across equal six-month windows, nearly 5x. Average Google position went from 18 to 9: off page 2, onto page 1. Clicks up 57%. His flagship tool page, a carb calculator, went from 14 clicks to 186, a 13x lift, and from 5k to 91k impressions on its own. Organic social traffic doubled, and email went from near-zero to a real channel. The site has stopped fighting for visibility and started accumulating it. Put plainly: the engines trust Andre more than they did before, and trust is the soil citations grow in. (Google Search Console and GA4, July to December 2025 vs January to June 2026.)
The frontier
Andre coaches online, worldwide. The receipts so far come from his home region, and that is exactly how citeability lands: the engines learn who you are where your signals are clearest, then the reach widens. The current work is making "online, for men over 40, anywhere" as legible to the engines as his home city already is, so the name that shows up for "best coach in Melbourne" also shows up for "best online coach for men over 40," wherever the client is asking from.
That is the honest state of it. Cited today where the signals are strongest, and being built outward from there.
In Andre's words
“I had a site I was proud of. What I didn’t realise is that the AI tools people now ask first had no idea I existed. Sally fixed that. Ask ChatGPT or Perplexity for a coach for men over 40 and my name comes up, in my own words. That’s reach I couldn’t buy.”
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