Get recommended when
clients ask AI who to hire.

I analyse how ChatGPT, Claude, Perplexity and Google's AI describe your business, then build the signals that get you named in the answer, in your own words.

Start with a $197 Snapshot →

See what AI says about you. Report + video, no call required.

Why this matters

By the time someone lands on your website, the shortlist is already written. Your clients asked ChatGPT, Claude, Perplexity or Google's AI who to work with before they come looking. If you are not in that answer, you were never in the room, and a competitor gets named instead. Clients who find you through AI arrive already trusting you, from a channel your competitors haven't figured out yet.

Receipts

Invisible on the map.
First in the answer.

Andre Obradovic coaches men over 40. About six weeks after starting the citeability work, this is what the engines say. Real runs, dated. Answers vary run to run, which is exactly why the work is measured across engines and dates.

Askedmen's weight loss coach in Melbourne for someone over 40

Perplexity answer naming Andre Obradovic first for a men's weight-loss coach in Melbourne for someone over 40, while the map pack shows three other businesses.
Perplexity, June 2026. Andre is named first, even though the map pack shows three other businesses and not him. Invisible on the map, first in the answer.

Askedbest weight loss coaches in Melbourne for men over 40

ChatGPT listing Andre Obradovic Coaching as number one among the best weight-loss coaches in Melbourne for men over 40.
ChatGPT, June 2026. Andre listed first, above the competitors.

Askedwho is Andre Obradovic

ChatGPT describing who Andre Obradovic is, accurately and in his own framing, citing his own website as a source.
ChatGPT, June 2026. Described accurately, in his own framing, citing his own site as the source.
Read the full case study →

Who this is for

The problem is simple and specific: your competitor is the name in the answer, and you're invisible.

This is for you if

  • Clients are starting to ask AI who to hire in your category
  • Competitors show up in the answer and you don't
  • You have real expertise, but AI describes you generically or not at all
  • You sell to people who research before they buy

It's not for you if

  • You want a guaranteed ranking (no one credible promises that)
  • You're pre-revenue with no track record to build on
  • You want SEO tricks, not earned authority

It's not SEO
with a new name.

SEO optimises for ranked links. Citeability optimises for being named in the answer itself. Structured evidence, third-party corroboration, and entity clarity matter far more here than keyword volume. Good SEO helps. It just isn't sufficient anymore.

The ladder

Become the name AI recommends. Start with a $197 Snapshot.

Start shallow. Go as deep as the problem.

Each step delivers a real result on its own and makes the next one obvious. No re-pitching, no starting over. Every tier runs the PROVE method.

Citeability Snapshot

$197 AUD

see what AI says about you

See exactly what AI says about you right now, who gets cited instead, and at least 8 fixes worth making, ranked in order.

Report + video walkthrough + 8 ranked fixes. No call required.

A live run of your brand across ChatGPT, Perplexity, and Google AI Overviews on 5 to 8 client-intent queries you actually care about.

You get a plain-language report: what AI currently says about you, who it recommends instead, and why. Then at least 8 fixes you can implement, ranked in order, with a two-minute first action to start.

It delivers a real, usable result on its own. No trap, no call, no "book a demo to see your results." And if you step up to the Audit within 30 days, your $197 credits in full, so starting small never costs you twice.

Async report + video. No call required.

Includes

  • Live query run across the major AI engines
  • Plain-language findings report
  • At least 8 fixes, ranked in order
  • Short video walkthrough

Not included

Implementing the fixes, a full audit, content or website work.

See the Citeability Snapshot →

AI Visibility Audit

$2,000 AUD

find out why, and what to fix first

Know exactly why AI engines aren't recommending you, and walk away with the roadmap that fixes it in the right order.

A full citeability audit across the major AI engines on your whole query landscape, not just the obvious searches.

Competitor citation analysis: who owns the answers in your category and what they did to earn it.

Gap analysis across the six citeability dimensions: identity, structure, proof, readability, question-fit, and voice. Then a prioritised roadmap of what to build, in what order.

The Audit tells you what to do. If the build is the right next step, the roadmap will say so plainly. If it isn’t, it will say that too.

About 2 weeks. Diagnosis, not build.

Includes

  • Full-landscape citeability audit
  • Competitor citation analysis
  • Six-dimension gap analysis
  • Prioritised build roadmap

Not included

Building anything. The Audit diagnoses; the Engine delivers.

See the AI Visibility Audit →

The Citeability Engine

From $5,000 AUD

become the name AI recommends

Become the name AI recommends in your category, cited as yourself, not as a generic version of an expert.

Getting cited is half the job. Most people get that far and end up quoted as a generic expert. Getting cited as yourself is the other half, and that is what the voice calibration inside this build is for.

We build the citeability architecture: the content, copy, and website signals AI engines need to find, trust, and quote you. Voice calibration is the component that stops the engines flattening you into beige; it is not a separate service.

Content and copy structured for how AI engines lift and attribute answers. On-page authority markers that make you quotable. A strategy layer that decides which queries to own and in what order.

Then six months of calibration: tracking citations, refining as engines change, tuning voice as content scales.

A 4 to 6 week build + 6 months of calibration.

Includes

  • Citeability architecture across content, copy and website
  • Voice calibration (the authenticity component)
  • Citeable content and copy build
  • Query strategy layer
  • 6 months of citation tracking and calibration

Not included

Ops and systems work (that is the Foundation pillar), unlimited content production, standalone brand-voice products.

See the Citeability Engine →

Citeability Calibration

$400 AUD/mo

stay cited as engines change

Stay cited as the engines change and competitors move.

AI engines shift constantly. Competitors publish. Queries evolve. The name AI recommends this month is not guaranteed the recommendation next quarter.

Calibration keeps you there: monthly citation tracking across the major engines, one calibration session a month, and ongoing voice and content tuning as new queries and competitors emerge.

Async access for citeability questions in between. Fixed scope, fixed price.

3-month minimum, then rolling.

Includes

  • Monthly citation tracking
  • One calibration session per month
  • Voice and content tuning
  • Async access for questions

Not included

Net-new builds, full content production, ops work.

Book a call about Calibration →

30-min call. No pitch, just honest fit.

The method

It's a quiet problem. AI doesn't know
who you are.

Leave it to chance and AI fills the gap with a beige guess, or a competitor's name. These five moves make the answer yours instead, run in order: find what AI says about you now, sharpen what you should be known for, structure the proof, get the rest of the internet to back it up, then measure and go again. Not a one-off fix. A practice that compounds.

  1. Pinpoint the questions

    A potential client is already asking AI who to hire in your category, and it's handing them someone else's name. Find the exact questions they type, what the engines say back, and whose name shows up instead of yours. No vanity keywords, no guessing.

    What this gives you

    • The exact questions clients ask AI
    • whether it names you or a competitor
    • your starting Citeability Score

  2. Refine your position

    You're brilliant at what you do. AI has no idea, so it writes a beige summary that could be anyone. Pin down what you should be known for, and the moment your name should enter the answer, before the machine decides for you.

    What this gives you

    • What you should be known for
    • the words your clients actually use
    • the facts AI needs to get right about you

  3. Organise the receipts

    Your reputation is real, but it lives in your head and in rooms the engines can't get into. Turn that expertise into proof a machine can quote: specific claims, real numbers, named results. An unsupported claim is just internet furniture.

    What this gives you

    • Pages that back up what you claim
    • answers AI can quote word for word
    • clean code so machines can read your site

  4. Validate your authority

    Your website is the only thing vouching for you, and on its own that proves nothing. Get the rest of the internet to back up what your site says, because AI trusts a chorus, not a very confident About page.

    What this gives you

    • Where your proof runs thin
    • a plan to get others vouching for you
    • one consistent story across the web

  5. Evolve and evaluate

    The real risk isn't one bad result. It's getting quietly skipped again in six months and never knowing why. Run the questions again, see what moved, fix the next weak signal, because the engines keep changing and so does whoever's after your spot.

    What this gives you

    • A fresh score
    • what actually moved
    • your next three moves

What to expect

No guarantees. A method, run in the open.

Anyone promising a fixed citation rate is guessing. Here is the honest version of what the Audit and the Engine are built to move, and how.

The kind of result

You go from invisible or misquoted in AI answers to a clearer, better-corroborated entity that engines can find, trust, and quote. The aim is to be named in the answer itself, in your own words, not buried under a competitor.

How it gets there

Structured evidence, third-party corroboration, and entity clarity, built across content, copy, and website signals. Each move is the kind AI engines actually reward, checked across engines and dates so progress is visible, not asserted.

The honest part

Signals compound, they do not flip overnight. The Engine includes six months of calibration because citeability is held, not bought once. You see the method and the checks, not a number I made up.

Once the work lands

Getting cited brings the right clients to your door. Once they're coming, I make sure your business can hold them, calm systems so you stop being the bottleneck.

See the foundation work →

Fair questions

What's the difference between the Snapshot and the Audit?

The Snapshot is a fixed-scope look at what AI says about you right now on a handful of client queries, with at least 8 ranked fixes. The Audit covers your whole query landscape, analyses why competitors get cited instead, and hands you the full roadmap. Snapshot answers "what is AI saying?". Audit answers "why, and what do we do about it?".

Do you guarantee I will get cited?

No, and be wary of anyone who does. AI answers vary run to run and engines change constantly, which is why results get checked across engines and dates, and why the Engine includes six months of calibration rather than a one-off optimisation. What I can show you is the method, the receipts from past work, and my own self-audit, which I publish as I fix it. What I do guarantee: the Snapshot will find at least 8 things you can fix, or you can ask for a full refund.

How long until I actually get cited?

Honestly, it depends, and no one credible can hand you a date. Citeability is built on signals that compound: structured evidence, third-party corroboration, and entity clarity that engines pick up over time, not overnight. Some moves shift answers within weeks; deeper category positions usually build over months. That is why the Engine runs six months of calibration rather than a one-off optimisation, and why progress gets checked across engines and dates instead of promised.

What if my voice is the thing I care about most?

Then you want voice calibration inside the Engine, which is exactly the part that stops AI quoting a flattened, generic version of you. It ties your voice to a visibility outcome rather than treating it as a standalone brand-voice exercise.

Begin: Citeability Snapshot, $197

Find out what AI says about you before your next client does.

A live run of your brand across ChatGPT, Perplexity and Google's AI on the queries your clients actually ask. What gets said, who gets cited instead, and at least 8 fixes ranked in the order worth making them.

Get your Snapshot →

Report + video walkthrough. No call required.

The Five-Folder System, free, in your inbox.

The folder template, a checklist of what drops into each one, and the copy-paste prompt that points any AI tool at it. About thirty minutes to set up.