AI visibility and systems for founder-led businesses

Everything I am learning about getting found, recommended, and cited by AI engines: how ChatGPT, Perplexity, and Google AI decide who to name, and how to become the answer.

Latest writing · Search & Visibility

Blog title graphic on a dark plum canvas with 'FOUND' in grey, 'RECOMMENDED' in white on a hot pink highlight bar, and 'CHOSEN' in hot pink, stacked in heavy slab capitals with hand-drawn arrows pointing down the stack, the question 'Where are you in the three stages of AI visibility?' underlined in yellow below, beside a photo of Sally Kuter leaning in and holding a magnifying glass up to one eye.

Search & Visibility

Found, Recommended, or Chosen? The Three Layers of AI Visibility

AI visibility breaks at three points in a client's journey. Most service businesses are fine at the last one and invisible at the one that matters most.

Aug 22, 2026 8 min read

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Blog title graphic reading 'If you sound like everyone else, AI can't tell you apart', with 'tell you apart' on a yellow highlight above a crowd of identical grey person icons with a single standout figure in pink and the line 'Stand out. Be remembered.', beside a photo of Sally Kuter smiling in a pink blazer.

Search & Visibility

If You Sound Like Every Other Consultant, AI Will Treat You Like One

Wondering why AI recommends your competitor instead of you when your message is already clear? Because clear isn't the same as distinct. Here's the difference, and the fix.

Jul 12, 2026 8 min read

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Blog title graphic reading 'The FAQ Format AI Actually Quotes' with the tagline 'Write for people. Format for AI.' beside a photo of Sally Kuter.

Search & Visibility

How to Write an FAQ That AI Actually Quotes

FAQs are the most quotable format for AI search, if you write the question potential clients actually ask and answer it in one liftable paragraph. Most fail both tests. Here's how to write one that gets cited.

Jul 3, 2026 9 min read

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A citeability scorecard reading 7 out of 24, marking the gap between an ops-expert score and a citeability-expert score.

Search & Visibility

My Self-Citeability Audit: I Scored 7/24. Here's What That Actually Means.

I ran my own citeability audit and scored 7 out of 24 as a citeability expert, against 18 as an ops expert. Here's the exact gap, what caused it, and what it tells you about running your own.

Jun 20, 2026 10 min read

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AI tools (ChatGPT, Perplexity, Claude, and Google AI Mode) each running the same client question as a citeability check.

Search & Visibility

How to Check If AI Recommends Your Business (the exact prompts to run)

Stop guessing. Here are the exact prompts to run in ChatGPT, Perplexity, Claude, and Google AI Mode to find out what AI says about your business, plus how to read the result without rationalising it.

Jun 22, 2026 9 min read

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An annotated web page showing a question heading and a short, self-contained answer marked as the quotable block.

Search & Visibility

What Makes a Page Citeable: The Structure AI Looks For

Citeability is a structure problem before it's a writing problem. Here's the anatomy of a page AI can lift a clean answer from, with a practical checklist you can apply to your existing content.

Jun 18, 2026 9 min read

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Search & Visibility

AI Doesn't Recommend the Best Business. It Recommends the One It Understands Best.

Your competitor isn't getting cited because they're better than you. They're getting cited because the AI understands them more clearly. Here's what that understanding (what I call legibility) actually means, and what it costs when you don't have it.

Jun 22, 2026 8 min read

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Title card reading Why Being The Best Isn't Enough for ChatGPT, Perplexity and Google AI, with a network of connected nodes and icons marking a cited source and a recommended person.

Search & Visibility

How AI Engines Decide Who to Recommend

AI doesn't rank the best business. It assembles a recommendation from the sources it can parse, trust, and quote. Here's the mechanism, explained plainly, and what you can actually do about it.

Jun 22, 2026 10 min read

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Sally Kuter looking confused beside bold text explaining that SEO is ranked by Google, GEO is recommended by AI, and AEO is cited in answers.

Search & Visibility

What's the Difference Between SEO, AEO, and GEO?

SEO, AEO, and GEO are three distinct layers of search visibility. For service businesses, understanding what each one measures, how they differ, and what they require from you is now a practical decision, not a technical one.

Jun 22, 2026 10 min read

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Title card reading AI Is Quietly Deciding Who Gets Hired, with the subhead how AI search recommends or ignores businesses, a portrait of Sally Kuter beside floating labels for authority, expertise, trust and relevance, and a flow from prospect to AI search to recommended, marked cited and trusted.

Search & Visibility

AI Search Visibility for Founder-Led Service Businesses: What It Is and Why It Decides Who Gets Hired

AI search visibility is the new layer that decides who clients hire. Here's what citeability means, why founder-led service businesses are most exposed, and where to start.

Jun 22, 2026 8 min read

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A search results page topped by an AI-generated answer box, with the ranked blue links pushed below the fold.

Search & Visibility

Why Ranking #1 on Google No Longer Wins You the Client

You can hold the top position on Google and still lose the client before they ever reach your site. Here's what changed, why the shortlist now gets built before the click, and what actually moves the decision.

Jun 13, 2026 7 min read

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Title card reading Your Next Client Asked ChatGPT, You Weren't The Answer, with the line no click, no bounce, no trace, and a portrait of Sally Kuter in a pink blazer walking with a laptop.

Search & Visibility

Your Next Client Asked ChatGPT. You Weren't in the Answer.

A potential client just asked an AI who to hire for your kind of work. You weren't in the answer. You'll never see that lost lead anywhere. Here's what actually happened, why it's already costing you, and the one thing worth doing about it.

Jun 22, 2026 7 min read

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Diagram contrasting AI search with traditional SEO search

Search & Visibility

How AI Search Broke the Old SEO Rules (and why it's a good thing)

AI search has changed the game. Rankings matter less than relevance, clarity, and real authority. The good news is this shift rewards businesses that think well, explain clearly, and solve real problems. If you focus on depth over tricks, AI search becomes an opportunity, not a threat.

Jun 16, 2026 7 min read

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