Search & Visibility
Found, Recommended, or Chosen? The Three Layers of AI Visibility
AI visibility breaks at three points in a client's journey. Most service businesses are fine at the last one and invisible at the one that matters most.
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AI visibility and systems for founder-led businesses
What I'm learning (and unlearning) about getting recommended by AI, simplifying operations, and building a business that runs without you. For service founders who want more headspace and less noise.
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AI Strategy
The Five-Folder System: How to Give AI the Context to Actually Help Your Business
AI gives generic answers when you hand it one file. A five-folder system gives it the context to actually help, across ChatGPT, Claude and Codex.
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Search & Visibility
If You Sound Like Every Other Consultant, AI Will Treat You Like One
Wondering why AI recommends your competitor instead of you when your message is already clear? Because clear isn't the same as distinct. Here's the difference, and the fix.
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Search & Visibility
How to Write an FAQ That AI Actually Quotes
FAQs are the most quotable format for AI search, if you write the question potential clients actually ask and answer it in one liftable paragraph. Most fail both tests. Here's how to write one that gets cited.
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Brand Voice & Messaging
Get Cited As Yourself: Why AI Visibility and Brand Voice Are One Job
Being cited in an AI answer is half the win. Being cited as yourself, recognisably, in your own voice and framing, is the other half. Here's why AI visibility and brand voice aren't two separate projects, and what happens when you treat them as one.
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Search & Visibility
My Self-Citeability Audit: I Scored 7/24. Here's What That Actually Means.
I ran my own citeability audit and scored 7 out of 24 as a citeability expert, against 18 as an ops expert. Here's the exact gap, what caused it, and what it tells you about running your own.
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Search & Visibility
How to Check If AI Recommends Your Business (the exact prompts to run)
Stop guessing. Here are the exact prompts to run in ChatGPT, Perplexity, Claude, and Google AI Mode to find out what AI says about your business, plus how to read the result without rationalising it.
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Search & Visibility
What Makes a Page Citeable: The Structure AI Looks For
Citeability is a structure problem before it's a writing problem. Here's the anatomy of a page AI can lift a clean answer from, with a practical checklist you can apply to your existing content.
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AI Strategy
Entities, Not Keywords: How AI Understands Who You Are
AI engines don't match keywords to queries. They build a picture of you as an entity from every public signal they can find. When those signals disagree, the picture blurs and you stop getting recommended. Here's how entity-based understanding works and what to do about it.
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Search & Visibility
AI Doesn't Recommend the Best Business. It Recommends the One It Understands Best.
Your competitor isn't getting cited because they're better than you. They're getting cited because the AI understands them more clearly. Here's what that understanding (what I call legibility) actually means, and what it costs when you don't have it.
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Search & Visibility
How AI Engines Decide Who to Recommend
AI doesn't rank the best business. It assembles a recommendation from the sources it can parse, trust, and quote. Here's the mechanism, explained plainly, and what you can actually do about it.
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Search & Visibility
What's the Difference Between SEO, AEO, and GEO?
SEO, AEO, and GEO are three distinct layers of search visibility. For service businesses, understanding what each one measures, how they differ, and what they require from you is now a practical decision, not a technical one.
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Want to know if AI already recommends you?