Become the name AI recommends, cited as yourself.

Getting mentioned by AI is the easy half. Getting mentioned as you, in your words and with your actual angle, is the half that takes a real build. The Engine builds the citeability architecture across your content, copy, and website, calibrates it to your voice, then keeps it holding for six months.

From $5,000 AUD · build + six months of calibration

Voice calibration built in. Six months of calibration, included.

Not sure the build's your next step? Start with the $2,000 Audit and bring the roadmap with you.

What we build

The whole system that makes AI find, trust, and quote you.

Being cited isn't one fix. It's a set of signals working together: an identity AI can pin down, content shaped as answers it can lift, proof it trusts, a site it can read, and a voice distinct enough to attribute to you. The Engine builds all of it, as one engagement, in the right order.

I start with your voice, because that's the piece that makes the difference between being cited and being cited as a generic expert. Then I build the architecture around it: the content, the copy, the on-page signals, and the query strategy that decides which answers you go after first.

When it ships, you're not just turning up in the answer. You're the name that gets recommended, and it sounds like you.

Built once, calibrated for six months, yours to run after that.

How it works

Three moves. One build.

Voice first, then the architecture around it, then six months of keeping you cited as the engines move. Done with your sign-off at every stage.

  1. I extract and encode your voice.

    Before anything gets built, I pull out how you actually think and talk: your angle, your phrasing, the things only you say. That becomes the source every citeable asset is built from. It's the part that stops AI flattening you into a generic expert.

  2. I build the citeability architecture.

    Content, copy, and website signals structured for how AI engines find, read, trust, and quote you. On-page authority markers that make you quotable. And a query strategy that decides which questions you own, in what order.

  3. I calibrate it for six months.

    Citations aren't set-and-forget. Engines shift, competitors publish, queries evolve. For six months after the build I track where you're named, refine as the engines and your competitors move, and tune voice and content as you scale. Then you can hold the rhythm yourself.

Cited as yourself

Getting cited is half the job. Getting cited as yourself is the other half.

Plenty of AI-visibility work can get you mentioned. The trap is getting mentioned as a generic version of an expert: the same beige description that fits ten other people in your category. That's not a win. It's a louder way to be forgettable.

Voice calibration is the part of the build that makes the citation sound like you. Your angle, your language, the actual reasons someone picks you over the next name on the list. It isn't a separate service or an add-on. It's the thing that makes the rest of the build worth doing, and it's the reason this isn't just AEO with a fresh coat of paint.

Sally Kuter reviewing citeability work at her laptop

The proof

His website was beautiful. AI had never heard of him.

// citeability case · Andre Obradovic · named across four engines

Andre is a solo, expert-led coach with a site that looked the part. On his core client queries, AI named no one like him, and never him. After the citeability build, when clients ask AI for the best weight-loss coach for men over 40 in Melbourne, he's named, first in most answers, across four engines. His page views are up 51% and his email leads doubled month on month.

  1. Perplexity "best weight-loss coaches in Melbourne for men over 40" Named as a strong match.
  2. ChatGPT Same query Listed first, ahead of local gyms.
  3. Google AI Overview "top weight loss coaches for men over 40 in Australia" Named first, his own site cited as the source.
  4. Grok "best weight-loss coaches for men over 40 in Melbourne" Named as the standout.
"One of the things I've appreciated most is her ability to understand and preserve the integrity of my voice while helping sharpen and structure the ideas underneath it."
Dr Katherine Greenland Corporate Speaker & Executive Leadership Expert

Voice preservation is the Engine's whole point, so this is the proof that matters most. AI answers shift run to run, so I measure visibility as a pattern across engines and prompts, never a single screenshot. Andre's receipts are from his home region.

Calibration, included

The six months that keep you cited are built in, not billed later.

When the build ships, you're cited. Staying cited is a different question, and it's already answered. The engines change, competitors publish, the queries your clients use keep evolving. The name AI recommends this month isn't guaranteed next quarter.

So six months of calibration come with the Engine. Not as an upsell once the excitement fades, as part of the build. You're not handed a result and left to watch it erode. After the six months, you can keep the rhythm going month to month if you want to, but you don't have to buy anything else to hold what we built.

Cited, and kept cited. Both in one engagement.

Is the Engine your right next step?

This is for you if

  • You've seen the diagnosis (Snapshot or Audit) and you're ready to build, not just plan.
  • You're an established, founder-led service business with a real point of view to encode.
  • You want to be cited as yourself, not as a generic expert.
  • You want the build and the six months that keep it holding, in one engagement.

It's not for you if

  • You haven't diagnosed where you stand yet. Start with the Snapshot or the Audit.
  • You want a quick content package with no strategy underneath. This is a system.
  • You're after a guaranteed number-one spot. No honest person sells that.
  • You want a standalone brand-voice product. That's a different thing, not this.

Questions

Questions, answered straight.

Engine vs Audit. What's the difference?

The Audit diagnoses and hands you the roadmap. The Engine is me building it, across content, copy, website, and voice, then calibrating for six months.

What is voice calibration, exactly?

It's the part where I extract how you actually think and talk, your angle, your phrasing, the things only you say, and encode it so every citeable asset sounds like you instead of the model's default. It's a component inside the build, not a separate product. It's also the difference between getting cited and getting cited as yourself.

Is the six months of calibration extra, or included?

Included. The price covers the build plus six months of citation tracking, monthly sessions, and tuning. You don't buy calibration separately to hold what we built. After the six months you can continue month to month if you want to, but you're not obligated to.

Do you guarantee I'll be cited?

No, and anyone who does is selling you something. AI engines are non-deterministic. What I commit to is building the signals that earn citations, in your voice, and measuring visibility as a pattern across engines and prompts over the six months, so you can see what's actually moving. The work is real. A guaranteed number is not.

What do you need from me?

Time for the voice work (interviews and review), access to your site and content, and sign-off at each stage. Nothing goes live without you seeing it first. You'll understand every part of what's built, because it's yours to run, not mine to hold over you.

Become the name AI recommends, in your own voice.

Book a call and we'll work out whether the build is your right next step, or whether the Audit comes first. The Engine builds your citeability across content, copy, website, and voice, then calibrates it for six months so you stay cited as the engines move.

Book a call about the Engine

From $5,000. A 4 to 6 week build plus six months of calibration, done with you. A 30-minute call first, no pitch, just honest fit.

The Five-Folder System, free, in your inbox.

The folder template, a checklist of what drops into each one, and the copy-paste prompt that points any AI tool at it. About thirty minutes to set up.